Focus Groups & Mock Trials
We design structured, data-driven focus groups and mock trials that help trial teams test themes, refine case strategy, and anticipate juror decision-making.
What are Focus Groups & Mock Trials?
Focus Groups and Mock Trials are research tools that allow trial teams to see how real people react to their case before stepping into court. Using carefully screened surrogate jurors, we present competing case narratives, key evidence, and likely arguments to uncover how decision-makers interpret the dispute and where they struggle.
Our approach is empirical and structured. We design exercises that isolate specific questions, such as which themes resonate, which witnesses raise concerns, or how jurors weigh damages, and then analyze the results. This allows us to identify blind spots, clarify which facts truly move the needle, and reveal how jurors talk about the case in their own words.
Why Trial Teams Partner with Us
Research Design
Actionable Insights, Not Just Juror Quotes
Tailored to Your Case and Venue
Our focus groups and mock trials are built around sound research design, not ad-hoc exercises. We control what is presented, how it is sequenced, and how feedback is collected so that the results are interpretable and useful for decision-making, rather than anecdotal or misleading.
We go beyond 'what jurors said' to explain why they responded the way they did. Using behavioral science frameworks, we translate raw reactions into concrete recommendations for case themes, demonstratives, witness preparation, and risk communication that you can immediately apply.
Each project is customized to the case posture, claims, and likely jury pool. We work with you to define the questions that matter most—liability, causation, damages, or venue-specific concerns—and design the research to inform those decisions, rather than relying on generic templates.