LITIGATION CONSULTING
Empirical Juror Profiling
We use empirical research and statistical modeling to identify juror characteristics linked to case-specific risk.
What is Empirical Juror Profiling?
Empirical Juror Profiling is a research-based approach to understanding which juror attitudes, experiences, and demographics are most associated with favorable or unfavorable views of your case. Instead of relying on stereotypes or intuition, we collect data from surrogate jurors and analyze patterns using statistical methods.
By testing case-specific questionnaires, case summaries, and verdict preferences, we identify the variables that meaningfully predict how people respond to your themes and evidence. These findings inform voir dire strategy, cause challenges, and peremptory strike decisions in a way that is grounded in data rather than guesswork.
The goal is not to find a 'perfect juror,' but to help you recognize higher-risk profiles, prioritize lines of questioning, and make more consistent, defensible decisions during jury selection.
Statistically Sound, Case-Specific Research
Our profiling work is built on structured surveys and appropriate analytic techniques, not informal impressions. We design instruments around your specific claims, defenses, and venue, then analyze the results to isolate the factors that truly matter for your case.
Why Trial Teams Partner with Us
Practical Tools for Voir Dire
We translate research findings into usable tools—such as question sets, risk indicators, and decision guides—that fit within the realities of voir dire time limits and local practice. This helps the trial team apply the data efficiently at counsel table.
Ethical and Defensible Approach
Our methods respect legal and ethical boundaries while still providing meaningful guidance. We focus on attitudes, experiences, and case-relevant factors, and we explain the basis for our recommendations so that your jury selection decisions are both informed and explainable.